The weekly unique visitors figure can sometimes be less than the sum of daily visitors for the same week.
This occurs when the same visitor appears multiple times during the week.
A view is only counted for a post or page when the permalink URL is visited, or the full post is viewed in the Reader.
↑ Table of Contents ↑ When you visit your Stats page, you’ll see a chart which represents your traffic for the day, week, month, or year (depending on which filter you’ve selected at the top of the page).
The two main units of traffic measurement are views and unique visitors.
↑ Table of Contents ↑ Sometimes the list of referrers may include sites you’d rather not see.
If you wish, you can report those referrers as spam and they will no longer appear in your list of referrers.
If you mistakenly mark a site as spam, this will not affect your stats; it will only keep that referrer from appearing on your stats page.
↑ Table of Contents ↑ This section of stats will list the Posts and Pages that have received the most views in the time period you’ve specified at the top of the page.↑ Table of Contents ↑ The referrers section lists other blogs, web sites, and search engines that link to your blog.A view is associated with a referrer a visitor lands on a URL on your site after clicking a link on the referrer’s site.The following are not reflected in your stats: ↑ Table of Contents ↑ You can see how many views you’ve received per country by day, week, month, and year.If Word is not able to determine your visitors’ location, their views will not be counted in this chart.The same goes for unique weekly visitors being less than your monthly visitors number.