Williams soon had a small factory running in his father's back shed in Adelaide that rapidly expanded. Williams company in 1932, Williams sold the business in 1988, but the business went into receivership in 1993. The statement described the sale process as an assessment of "external commercial growth and expansion plans" and the list of potential buyers included Oroton Group, Premier Investments and LVMH.
To address financial problems, he became involved with the Nobles Nob gold mine, near Tennant Creek in the Northern Territory. Williams products are now made outside of Australia (mostly in China and SE Asia), this includes t-shirts, caps, seasonal shirts/shorts, polo shirts and some leather wallets.
When the land was compulsory acquired during the time of former State Premier Sir Thomas Playford, Williams left South Australia for his Rockybar property in Eidsvold, Queensland, vowing never to return.
Murray also became closely involved in the first-wave feminist movement, joining the Women's Social and Political Union and devoting much time to improving women's status at UCL.
Unable to return to Egypt due to the First World War, she focused her research on the witch-cult hypothesis, the theory that the witch trials of Early Modern Christendom were an attempt to extinguish a surviving pre-Christian, pagan religion devoted to a Horned God.
Supplementing her UCL wage by giving public classes and lectures at the British Museum and Manchester Museum, it was at the latter in 1908 that she led the unwrapping of Khnum-nakht, one of the mummies recovered from the Tomb of the Two Brothers – the first time that a woman had publicly unwrapped a mummy.
Recognising that British Egyptomania reflected the existence of a widespread public interest in Ancient Egypt, Murray wrote several books on Egyptology targeted at a general audience.
Although later academically discredited, the theory gained widespread attention and proved a significant influence on the emerging new religious movement of Wicca.
From 1921 to 1931 Murray undertook excavations of prehistoric sites on Malta and Minorca and developed her interest in folkloristics.Moving to London, in 1894 she began studying Egyptology at UCL, developing a friendship with department head Flinders Petrie, who encouraged her early academic publications and appointed her Junior Professor in 1898.In 1902–03 she took part in Petrie's excavations at Abydos, Egypt, there discovering the Osireion temple and the following season investigated the Saqqara cemetery, both of which established her reputation in Egyptology.Williams' most successful products are handcrafted riding boots. Williams Company produces handcrafted riding boots, with the use of 70 hand processes and a single piece of leather. Williams' boots were unique when they were introduced to the market, as they consisted of a single piece of leather that was stitched at the rear of the boot (the models that featured an elastic side have been particularly popular). Williams learned his leatherworking skills from a horseman called Dollar Mick, making bridles, pack saddles and riding boots. The company employs 600 people globally, 300 of them are based in South Australia, Australia.